Chi Jia™ is our cherished trademark and is used on all of our health supplements and related products.
Whereas it literally means “together family”, it has much more meaning culturally.
The term was used by our family ancestor, Chu XX, during the Sung Dynasty (XX - XX B.C.) in his popular
teachings of Confucianism. He taught that there was four duties for each person to take care of, as
follows:
No. 1 your own body and spirit
No. 2 all of your family (Chi jia)
No. 3 the government
No. 4 all things under the heavens
Thus, “Chi jia” means to be aware of the needs of your family members and to take care of all of them
(including yourself) as much as you can, in order to promote a harmonious and very “together” family.
The term has been used with such meaning since this early time.
The purpose of our health supplements and related products is to promote human health. The Chi Jia™ on
the label symbolizes this, which is a main part of our company’s philosophy.
